What is hyperlocal delivery? Hyperlocal delivery model, Its Type, and Examples
A game-changer for on-demand delivery business concepts is the smartphone. The emergence of on-demand apps has made life easier than ever before, from ordering food to renting furniture, from buying groceries to buying medicine. Today’s consumers like to have all of their essential needs met at their doorstep in order to save time and unwind while waiting for their orders to arrive. In contrast to online shopping, hyperlocal delivery guarantees same-day delivery within a few hours or minutes. This is the hyperlocal delivery model’s main unique selling proposition (USP).
For example, suppose you want fresh groceries and you place an order using a hyperlocal delivery app (like Dunzo, Instamart, or Swiggy). In that case, the app will collect your order and send your order details to the delivery agent and the hyperlocal store. At present, the delivery person collects your items from the store and delivers them to you in 15 to 20 minutes. In this manner, hyperlocal delivery is carried out.
What Is Hyperlocal Delivery Model?
As the name implies, the hyperlocal delivery model serves the needs of a small geographic region. A stroll around your home would undoubtedly lead you to a comparable market, no matter how big or little, but self-sufficient in its own right, satisfying nearly all the needs of the locals. A hyperlocal system is the newest buzzword in the e-commerce industry. Since the rise in popularity of hyperlocal e-commerce platforms, services like grocery delivery, restaurant orders, housekeeping, personal care, etc. have taken on a completely new dimension.
Since the emergence and growth of hyperlocal platforms, local offline retailers and service providers have experienced a new lease on life for their businesses. Although the idea is novel, the world is now familiar with it due to the widespread use of the internet. It has the power to elevate offline retailers’ businesses to whole new heights. The unique selling proposition of hyperlocal e-commerce companies is their capacity for incredibly quick product and service delivery. The promise made by hyperlocal delivery models to their clients is that they will have the item they ordered in as little as an hour. Due largely to the hyperlocal platforms, everything from ordering groceries to getting food from restaurants that wouldn’t typically deliver to your home has become much simpler and more feasible.
Now that you are familiar with what is hyperlocal delivery, let’s examine a few characteristics of a hyperlocal company.
- The population of a particular area is the focus of a hyperlocal delivery business model for on-demand goods and services.
- The USP of this strategy is providing local consumers with high-quality goods and services at an efficient and surprisingly quick pace.
- It focuses on a neighborhood that contributes to the local economy.
- It effectively brings together customers, the market, and aggregators and supports a free and open market.
- Grocery Delivery
- Vegetable and Fruit Delivery
- Food delivery
- Home services like cleaning, repair, salon services, pest control, maintenance
- Pharmacy, etc.
What are Different Hyperlocal Delivery Models: 4 Types
Single store model
This business model is appropriate for stores already well-known in the industry and wish to expand their online consumer base. They can create a hyperlocal on-demand delivery app and put their services on it to make this happen. Dominos, HelloFresh, and BigBasket are a few businesses that make use of this approach.
Store pick model
One of the most widely used methods is store pick, which enables customers to place online orders and pick their products up from neighboring stores. Before the consumer even arrives, the store begins to prepare and pack the order as it is placed. Without having to wait in huge lines, the consumer can pick up their order in person from the store.
Hybrid delivery models are used by stores that wish to provide customers with home delivery and in-store pickup choices. It also gives clients the flexibility to select the best delivery mode for them.
In an aggregator model, the hyperlocal delivery service provider serves as a go-between for the customer and the retailer. By establishing connections with nearby establishments and starting product deliveries, it aids online retailers in extending their reach. Zomato and Instacart perfectly exemplify an aggregator approach.
Role of Technology in Enhancing Hyperlocal Business
A thorough infrastructure is needed to build a hyperlocal business model, including partnerships with vendors and merchants and connections to the technology enabling the necessary hyperlocal delivery procedure.
The tools that create a working hyperlocal marketplace include:
A website or app-based e-commerce architecture ensures easy communication between hyperlocal businesses, retailers, and customers. Popular e-commerce platforms include Shopify, WooCommerce, Salesforce, and others.
In an electronic transition, payment gateways like PayPal, Stripe, and Square serve as the register. A hyperlocal firm has embraced digital payments to facilitate simple transactions with a single click.
Global Positioning System (GPS)
A navigation tool like Google Maps makes it easier to keep track of the locations of neighboring businesses and the people who place orders there. By assisting clients in finding a nearby seller, guiding the delivery person to the right place, and assisting retailers in identifying high-demand areas, a GPS navigation system enables efficient delivery.
Supplier relationship management (SRM)
By establishing strong connections between buyers and suppliers, supplier relationship management connects wholesalers and retail outlets. The SRM platform allows suppliers to interact with retail establishments and list their goods and services online.
Customer relationship management (CRM)
It serves as a platform for companies to continue their connections and engagement with current and future clients. A CRM strengthens connections with clients and business partners, boosting sales and streamlining operations.
Shipping and Logistics
The main hyperlocal delivery step using last-mile delivery is shipping and logistics. Without logistics, the merchandise cannot be delivered to the customer, ending the hyperlocal delivery model.
How to Launch a Hyperlocal Delivery Network?
- Choose the product
To start, you must choose the goods or services you wish to provide. Restaurants, prescription drugs, grocery stores, taxis, and hyperlocal logistics are just a few of the industries where hyperlocal delivery methods are extremely useful and have the potential to succeed. You can assess the demand for a specific good or service and target the nearby geographic areas.
- Decide who your target market is.
Look at how prior customers responded to the companies. You might want to target senior individuals who are unable to walk to the grocery shop closest to them or busy professionals who don’t have time to go out to eat.
- Promote your product in your neighborhood
Your target audience has a significant impact on your marketing strategy. You need to establish your presence by experimenting with various advertising strategies that resonate with your target market.
- Establish local collaborations with delivery personnel
Any firm must include network building as a crucial component. In order to do this, you must establish partnerships with two distinct parties: a delivery partner and the neighborhood retailers. You might take orders from customers through your mobile app and request that nearby businesses dispatch delivery staff to fulfill the requests. Frequently, delivery partners impose a minimum number of deliveries and charge a predetermined amount per delivery.
- Choose a revenue model.
Your business strategy focuses on two revenue streams: commissions from merchant partners and customer delivery fees. On each order placed from their store, your local partners give you a commission equal to a predetermined portion of the order total. If you increase their revenue, your partners will be pleased to increase your compensation. Since most companies offer free delivery services, you are able to impose a convenience fee on your clients.
- Launch a hyperlocal mobile app
For each of the three parties — merchants, customers, and delivery drivers — separate mobile apps must be created for iOS and Android. A robust customer base is greatly aided by an app with a wealth of features and ease of use.
Customer experience and changing lifestyles have contributed to the hyperlocal market’s growth, which will continue to increase. People frequently select services that are rapid and easy. The hyperlocal business model enables consumers to move toward effortless possibilities as a result of the rise of technology and the internet. Businesses can profit from client experience and loyalty with hyperlocal models. Even industries other than retail, like alcohol, cosmetics, and clothes, have room to grow hyperlocal. Additionally, the economy would experience huge development if rural e-commerce became hyperlocal. If Artificial Intelligence (AI), drones, and robots are used to do hyperlocal delivery, the face of these deliveries could be dramatically altered by the advancement of technology.
What is the Future of the Hyperlocal Marketplace?
Mobile apps that offer hyperlocal marketplaces are quickly gaining popularity. According to research by YourStory, hyperlocal marketplace entrepreneurs have been able to acquire $170 million in funding so far and are still attracting investors. Large e-commerce platforms are starting to buy or invest in hyperlocal businesses, which is hardly surprising given the intriguing idea on which they are based and the alluring nature of their future prospects. In smaller cities where the latter hasn’t yet made a name for themselves, hyperlocal firms have a clear edge against online marketplaces. indicating that hyperlocal marketplaces have a bright future ahead of them. You must choose specialized resources to deliver the goods quickly if you want to use the Hyperlocal Delivery Model.
The necessary products should be purchased locally from offline retailers and delivered to customers quickly, as the term “hyperlocal” suggests. This entails selecting a reputable retailer for each location and maintaining product quality. These merchants receive commissions for supplying the necessary supplies based on the requests made. To get started, pitch a collaboration to nearby businesses similar to yours but offer different goods and services and work out a commission. Your hyper local marketplace will be operational as soon as you forge cooperation with other nearby retailers. The hyperlocal business model was developed to satisfy the consumer’s needs better. Now that you know what hyperlocal delivery is, it’s time to create a model for you!